Digital Marketing

With ten years of digital marketing experience, I am skilled in crafting successful social media, email marketing, and digital advertising campaigns that drive awareness and action. My expertise includes writing compelling copy, producing graphics and videos, managing influencer engagement, and executing paid campaigns to maximize reach and engagement.

Driven by the Organic Trade Association’s member stakeholders, I executed a coordinated consumer education campaign on the human health, animal welfare, and environmental benefits of organic dairy during National Dairy Month in June. I owned the strategy, content development, execution, and reporting for the campaign, which reached more than 3 million consumers! The campaign included educational videos and infographic content and was promoted through email marketing, social media, and paid advertising. Learn more about the campaign results here.

I orchestrated a sponsored digital media campaign to raise funds for The Organic Center, a 501(c)3 nonprofit that promotes the science-backed health and environmental benefits of organic food and farming. Working with a contracted chef and video production team, I oversaw the creation of educational recipe tutorial videos that brought the sponsor products and mission of The Organic Center straight to families across the country through social media, email marketing, and Google Ads. The campaign raised more than $270,000 and reached more than 500,000 consumers. Learn more about the campaign results here.

In my role as the Director of Marketing and Communications at the Organic Trade Association, I improved newsletter open rates by 50% and click-through rates by more than 80% in the first six months. While at the Environmental Working Group, I increased the Facebook audience by 40%, growing from 400,000 to more than 650,000 followers.

The following are various email newsletters and social media posts that I developed. Click on any image to be taken to the original post or newsletter.